Its economy flourishes on tourism, which has increased a lot in the last years due to the classification by the Ministry of the Environment in 1977 of the Punta Campanella marine protected area a fascinating natural reserve in front of Capri. This protected marine reserve extends along the whole coast and reaches the beautiful Li Galli islands which in the past belonged to Nureyev the famous Russian ballet dancer.
There are beautiful beaches in Marina del Cantone , in the bay of Ieranto, a rocky cove at the feet of San Costanzo mount, the bay of Recommone and Crapolla, awarded the blue flag in 2008 & 2009 for the quality of their sea water. They have become a Landmark for local bathers and also a meeting place of the International jet set. The Marina del Cantone bay, sited between Capri and Positano, is an excursion point for the Amalfi coast and guided tours to the Punta Campanella marine reserve.
Massa Lubrense is a popular and panoramic health resort appreciated for its secluded nature, its beautiful trails with magnificent scenic views, the possibility of under water immersion and restaurants of world wide fame which offer a delicious traditional cusine and fresh sea food.
Massa Lubrense is a good point of departure for excursions to Capri, Positano, Amalfi, Ravello, Pompei, Vesuvio, Hercolaneum and Naples.