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In this way the tourist goes on holiday with every intention not of bringing home the usual souvenir which is left on the mantelpiece to gather dust, but something more substantial made up of new experiences including itineraries composed of visits to exhibitions, museums, art, monuments as well as other less tangible experiences. When one speaks of cultural tourism, in fact, one ought not think exclusively of visiting those important and much visited places that distinguish Italian cities from other cities in the world, but also of opening one’s mind to the experience of more hidden and less well-known cultural icons. These are the things that best describe a cultural tourism which invokes the knowledge of those values and traditions which tie a people to the land, and which enclose those treasures in which the customs and usages of times gone by remain intact.
Cultural tourism goes with art and history, and involves the discovery of the essence of important and less important places; it includes the curiosity to enter into contact with worlds far removed from one’s own world view or lifestyle.
Overlooking the sea and surrounded by hills, Sorrento is a charming town which fascinates visitors with its old town centre, seashore, citrus fruit orchards and the force of the luxuriant and extraordinary landscape. » Visit
Overlooking the splendid blue sea, the Amalfi Coast, with its towns and ancient traditions, offers the visitor a mix of colours and flavours typical of the Mediterranean. » Visit